Ivo Bachmann founds consulting firm
Ivo Bachmann, former editor-in-chief of the *Beobachter* and the *Basler Zeitung*, is founding a media and consulting firm. Bachmann Medien aims to support publishers, newsrooms, public institutions, associations, and private individuals in strategic, conceptual, and organizational matters.
The former editor-in-chief of the Beobachter and the Basler Zeitung, Ivo Bachmann, is founding a media and consulting company. Bachmann left the Basler Zeitung at the end of last year for health reasons. Now he is back with his own company. Bachmann Medien aims to support publishers, editorial offices, public institutions, associations and private individuals in strategic, conceptual and organizational matters. "Initially, the focus will be on publishing and editorial consultancy at a conceptual level," Bachmann told Werbewoche. His company is not a classic PR agency. Nevertheless, it is conceivable that he could take on media work for non-profit organizations or teach them the right way to deal with the media. Bachmann is aware that this involves a certain balancing act in terms of his company's credibility: "The key is that I won't do everything. I will choose carefully which mandates suit my company and which don't".
The former Beobachter editor-in-chief sees sufficient demand for media consulting: "It's a booming industry". As his company has a relatively broad base, the field is getting bigger for him: "If I only advised Swiss publishers, it would of course soon be exhausted.
Bachmann also plans to provide selected journalistic services. He envisages writing for individual publications from time to time, as well as working on the realization of book projects. In the medium term, he is also planning to set up his own Media Edition to launch new media. Bachmann wants to concentrate primarily on the print sector and is working on ideas for new magazines, but these are not yet ready for the drawing board.
Bachmann also refused to reveal who his clients are: "There is a certain discretion in the consulting business". His company has only just been founded, but he already has orders for concept consulting.
Bachmann Medien, based in Hausen am Albis, is initially a one-man operation. Bachmann works with project-related partners. The company will also be opening a branch in Basel on November 1. Bachmann explained that he will have to make new personnel arrangements by then.
He is not currently drawn back to the daily grind of journalism: "I spent some very good years in journalism and put my heart and soul into it," says Bachmann. But now is a good time to do something new again. Among other things, Bachmann was Editor-in-Chief of the consumer magazine Beobachter and a member of the Executive Board of Jean Frey, Project Manager on the Executive Board of Ringier Magazines and Editor-in-Chief of Basler Zeitung and a member of the Executive Board of Basler Zeitung Medien.
Carole Scheidegger
The former Beobachter editor-in-chief sees sufficient demand for media consulting: "It's a booming industry". As his company has a relatively broad base, the field is getting bigger for him: "If I only advised Swiss publishers, it would of course soon be exhausted.
Bachmann also plans to provide selected journalistic services. He envisages writing for individual publications from time to time, as well as working on the realization of book projects. In the medium term, he is also planning to set up his own Media Edition to launch new media. Bachmann wants to concentrate primarily on the print sector and is working on ideas for new magazines, but these are not yet ready for the drawing board.
Bachmann also refused to reveal who his clients are: "There is a certain discretion in the consulting business". His company has only just been founded, but he already has orders for concept consulting.
Bachmann Medien, based in Hausen am Albis, is initially a one-man operation. Bachmann works with project-related partners. The company will also be opening a branch in Basel on November 1. Bachmann explained that he will have to make new personnel arrangements by then.
He is not currently drawn back to the daily grind of journalism: "I spent some very good years in journalism and put my heart and soul into it," says Bachmann. But now is a good time to do something new again. Among other things, Bachmann was Editor-in-Chief of the consumer magazine Beobachter and a member of the Executive Board of Jean Frey, Project Manager on the Executive Board of Ringier Magazines and Editor-in-Chief of Basler Zeitung and a member of the Executive Board of Basler Zeitung Medien.
Carole Scheidegger
