Italo-Nielsen
Internet Audiweb, a company backed by Italian media associations that tracks national Internet usage, is collaborating with Nielsen Online. Nielsen was commissioned to create a panel for measuring online reach.
Internet Audiweb, a company supported by the Italian media associations that surveys national internet usage, cooperates with Nielsen online. Nielsen has been commissioned to create a panel for online reach measurement. Site-based measurement services will also be used and a planning tool for analyzing and applying the data will also be provided. "In an industry that needs reliable measurement for sales growth, Nielsen and Audiweb can now offer a solution that provides the market with the data and tools it needs," says Enrico Gasperini, President of Audiweb. (mk)
