Is good craftsmanship good enough?
Q-Award: This year, the jury awarded only three of the five prizes. The quality of the ten submitted entries was insufficient.
Q-Award The jury only presented three out of five awards this year Three attractive problem solutions from the field of trade and specialty magazines were honored in the fourth round of the Q-Award on the occasion of the "Trade and Specialty Press Day": The winners are SMM Schweizer Maschinenmarkt, Swiss Engineering STZ and Competence H+ Hospital Forum. The jury's decision not to present the "Top Award" and the award for innovation should be seen as an urgent appeal to the industry to step up its quality efforts. Ten dossiers were submitted; the depth and quality of the documents varied greatly. In future, the jury will not only draw on the applications submitted, but will also encourage applications on its own initiative. Or nominate compelling candidates who - for whatever reason - have not applied, on their own initiative. This is probably the best way to fulfill the purpose of the awards.
The background to these awards is the permanent quality offensive in favor of the print media that the Swiss Press Association has been conducting for years. In a country with sometimes tiny market sizes and correspondingly tight budgets, high demands are placed on diligence both on the editorial and publishing side. In the same spirit, the Publishers Association has been awarding the Q seal of quality for some time now. High demands - and this year a rather average yield: good model maintenance, but few new drives.
Q publications appear regularly and are distributed in a clearly defined market. Corporate publications, event and trade fair publications are not permitted.
Q publications are produced by an independent editorial team. Editorial and paid contributions are clearly distinguishable and marked accordingly. The principles of the Fairness Commission are observed.
Q-Publications publish solid market data. Their rate documentation complies with the standards of the Swiss Press Association. The print runs are Wemf-certified and the advertising data is reported monthly so that reliable industry statistics can be compiled.
Q-Publications are also integrated into the e-services of Publimag AG, which is established as a leading advertising company in the field of trade and specialty publications and supports the Q-Publication and Q-Award projects as a sponsor.
Karl Lüönd
The background to these awards is the permanent quality offensive in favor of the print media that the Swiss Press Association has been conducting for years. In a country with sometimes tiny market sizes and correspondingly tight budgets, high demands are placed on diligence both on the editorial and publishing side. In the same spirit, the Publishers Association has been awarding the Q seal of quality for some time now. High demands - and this year a rather average yield: good model maintenance, but few new drives.
Q publications appear regularly and are distributed in a clearly defined market. Corporate publications, event and trade fair publications are not permitted.
Q publications are produced by an independent editorial team. Editorial and paid contributions are clearly distinguishable and marked accordingly. The principles of the Fairness Commission are observed.
Q-Publications publish solid market data. Their rate documentation complies with the standards of the Swiss Press Association. The print runs are Wemf-certified and the advertising data is reported monthly so that reliable industry statistics can be compiled.
Q-Publications are also integrated into the e-services of Publimag AG, which is established as a leading advertising company in the field of trade and specialty publications and supports the Q-Publication and Q-Award projects as a sponsor.
Karl Lüönd
