IQ mobile wins special prize at the "Show your App" Award 2016

At the 6th "Show your App" Awards in Munich at the beginning of February, IQ mobile was honored with the special award for the best location-based app in the DACH region. The implementation specialist unit for all mobile technologies and communication solutions received the award for the Ikea Family App.

The "Show your App" awards were held in Munich for the sixth time. The award honored the best apps from the entire DACH region. The jury of experts from the media and industry evaluated the submissions according to the criteria of design, usability, functionality and cost-benefit ratio.

Special price for IQ mobile

The Ikea Family App developed by IQ mobile received a special award. The app was recognized as a "Best Practice Location" by the Location Based Marketing Association (LBMA). "The Ikea Family App not only digitizes the Ikea Family Card, but also combines it with up-to-date information about restaurant, partner and product offers in markets selected by the user. Ikea Austria is thus one of the first companies to use beacon technology nationwide, which is why LMBA decided to award this special prize," the jury said in explaining its decision.

The Ikea Family App

Anyone who has installed the app and activated the Bluetooth function will receive messages at predefined points in selected IKEA stores in Austria, such as "Find out if there are any new offers" or "Time for a break! For example, with a free coffee for Ikea Family members and a juicy raspberry cake!".
For this purpose, IKEA Austria has been using beacons since last year, which enable this form of wireless customer communication. Beacons are small Bluetooth transmitters that communicate with smartphones via apps and have been installed by Ikea in selected stores - so far exclusively in Austria. The app detects that an Ikea Family customer is in the shopping store, and the beacons send messages at specific locations to those customers who have activated their cell phones for this purpose. The app for the modern shopping experience is optimized for Android, iOS and Windows and is available in Austria and Switzerland. So far, the IKEA FAMILY app has been downloaded over 40,000 times. The technology was realized by IQ mobile.

IQ mobile has been supporting Ikea Austria in the implementation of its mobile marketing strategy since 2008. The award once again confirms the success of the cooperation. "With IQ mobile, we have an innovative and professional partner who thinks and acts in the interest of our customers," emphasizes Paul Holaschke, Marketing Manager Ikea Austria.