IPTV really takes off in Europe in 2007
The market for IP-based television—IPTV—is clearly set to grow in Europe this year. This is confirmed by recent studies conducted by the consulting firms Goldmedia and Screen Digest.
The market for IP-based television - IPTV - will clearly grow in Europe this year. This is confirmed by recent studies by the management consultancies Goldmedia and Screen Digest, which estimate that the number of subscribers in Europe will almost double - from 2.9 million in 2006 to 5.6 million at the end of 2007. At the same time, IPTV revenues will increase from EUR 470 million to over EUR 1 billion in the same period.
In addition to a large number of new IPTV offerings, the IPTV market is also expected to become increasingly globalized in 2007. Some of the major providers also want to establish themselves in other markets: Telecom Italia, for example, is already present with offers in France and Germany. Tiscali will also launch in Italy and Swisscom plans to finalize the takeover of Italy's Fastweb.
The analysts at Screen Digest and Goldmedia are convinced that IPTV will really take off this year. Companies that launched their services last year are now starting extensive marketing activities. And already established providers are in a good enough position to further increase their services and customer numbers significantly.
In addition to a large number of new IPTV offerings, the IPTV market is also expected to become increasingly globalized in 2007. Some of the major providers also want to establish themselves in other markets: Telecom Italia, for example, is already present with offers in France and Germany. Tiscali will also launch in Italy and Swisscom plans to finalize the takeover of Italy's Fastweb.
The analysts at Screen Digest and Goldmedia are convinced that IPTV will really take off this year. Companies that launched their services last year are now starting extensive marketing activities. And already established providers are in a good enough position to further increase their services and customer numbers significantly.
