IPM: Digital spot delivery now possible
Customers can now submit their commercials digitally to IP Multimedia, a marketing agency and subsidiary of Goldbach Media. Procter & Gamble was one of the first customers to take advantage of this service.
Customers can now deliver their commercials digitally to the marketer and Goldbach Media subsidiary IP Multimedia. This could save advertising customers and their post-production companies time, according to a press release. Consumer goods manufacturer Procter & Gamble was one of the first customers to make use of this offer for the Swiss advertising windows of MTV, NICK, RTL, RTL II, Super RTL and Viva Switzerland. Depending on the broadcaster, digital transmission is carried out by uploading an Mpeg2 file directly to an FTP server or via the web interface of the logistics companies Adstream or IMD.
