IP Multimedia simplifies access to the availability of advertising islands

The subsidiary of Goldbach Media IP Multimedia has developed an agency planning system that makes it easier for media agencies and advertisers to plan, book and manage their TV campaigns. The internet-based planning and booking tool enables direct access to available advertising islands from its 11 TV stations.
The so-called Agency Planning Tool will be available a few weeks before the official opening of bookings on May 11, 2009.