IP Multimedia launches TV youth pool
Viva, MTV and TVM3 are combined in the new youth television pool.
IP Multimedia opens the first
Swiss TV youth pool. As of January 1, 2006, the
advertising marketer also owns the Viva channel. Together with the previous
customers MTV and TVM3, IP Multimedia can now offer a veritable
offer a youth television pool. According to the press release, it should make this possible,
Placing advertising where trends emerge and where it is suitable for the masses
will be. Together, the three stations reach an average of 850,000
people in Switzerland, as the Commuiqué goes on to say. In the
target group of 15 to 29-year-olds, the three stations reach 20.1 %, with
14.9 % among 15- to 49-year-olds. IP Multimedia already gives a
A discount for two occupants of the pool-integrated transmitters. For the
The next year can be booked from November 7, 2005.
Swiss TV youth pool. As of January 1, 2006, the
advertising marketer also owns the Viva channel. Together with the previous
customers MTV and TVM3, IP Multimedia can now offer a veritable
offer a youth television pool. According to the press release, it should make this possible,
Placing advertising where trends emerge and where it is suitable for the masses
will be. Together, the three stations reach an average of 850,000
people in Switzerland, as the Commuiqué goes on to say. In the
target group of 15 to 29-year-olds, the three stations reach 20.1 %, with
14.9 % among 15- to 49-year-olds. IP Multimedia already gives a
A discount for two occupants of the pool-integrated transmitters. For the
The next year can be booked from November 7, 2005.
