IP Multimedia expands adscreen network

 
IP Multimedia Switzerland is expanding its network of advertising screens with locations in twelve Carrefour and 25 Coop stores. According to a press release issued on Thursday, the agency agreement with Neo Advertising will result in a monthly increase of 5.9 million advertising contacts for IP's advertising offering. Together with the existing locations, this means that the Goldbach Media Group subsidiary has doubled its existing ad screen offering in the food and convenience sector to around 12 million customer contacts.508 screens are available at the new Carrefour locations directly in the store and in the sales area, and the Coop supermarkets are equipped with 400 screens. The shopping centers are located in the largest Swiss cities in German, French and Italian-speaking Switzerland. With the expansion of the network, IP Multimedia intends to further consolidate its strong position in the ad screen sector and thus as the leading marketing organization for private offline electronic media.