IoT currency, programmatic DOOH, Stop Aids: Advertising Week 6/2018 is here
Advertising Week 6/2018 is in your letterbox. We'll tell you why it's worth reading.
The IOTA software protocol is a Further development of the blockchain and offers the possibility of exchanging money and data between connected devices free of charge in the Internet of Things. Various companies are currently testing how IOTA can be used for their business areas. Among the testers is APG|SGA, which is hoping to gain insights in the areas of IoT, data marketing and smart city. We spoke to Alex Zimmermann, Head of the Adtech Lab of the young APG|SGA segment brand APG Interactiontalked about the development.
When programmatic digital outdoor advertising It makes sense: the automated booking of digital outdoor advertising minimizes costs and streamlines handling processes. But not every campaign is equally suitable.
The Federal Office of Public Health (FOPH) has been trying to spread the same message since 1987: Use condoms during sex. We show the best campaigns of recent years. The small BAG-team that handles the advertising orders for the Anti-Aids campaigns currently consists of Adrian Kammer and Norina Schwendener. The latter gives the Interview The event provides an insight into their work and the strategy behind the current and past anti-Aids campaigns, which have caused a stir from the outset.
Yves Kilchenmann is a self-taught IT specialist - but more of an entrepreneur than a nerd. A good ten years ago, together with business partner Olivier Chuard, he founded Livesystems, which operates Passenger TV and Gasstation TV - and since last year has had its own 45-strong editorial team. He is our Head of the week.
We have the Youth study from Marketagent.com and tell us what makes young people tick. And show when they prefer to use which medium.
We show the photos from the Marketing Day and the APG|SGA Poster Night 2018. Parvez Sheik Fareed answers our "13 questions". Theophil Butz is annoyed by Swiss Post's efforts to get rid of the "No advertising please" stickers. It's about Bernina, the battle between humans and algorithms, and inbound marketing and much more.
