Interpunkt: Layout developed for Aaround
The Aarau region now has one more print publication—the free magazine *Aaround*: The *Aaround* layout was designed by the Interpunkt agency, which prevailed over its competitors in a pitch process.
Aaround is published every two weeks with a circulation of 45,000 copies. In addition to local event information, the editorial team has the ambition to research its own articles from the local economy, society and politics, according to a press release on Friday. The magazine's target group is members of all age groups who want to actively participate in regional life.
The Aaround layout was designed by the agency Interpunkt, which won out over its competitors in a pitch process. Interpunkt also supported the launch of the first issue and provided the layout team with advice and assistance. The Aaround website is also being developed by the agency and is currently still in the development phase.
In addition, Interpunkt developed an online application that makes the employees' daily work easier and integrates seamlessly into the ongoing work process. All editors have access to the editing tool via the browser, regardless of their location, and can feed in both texts and images directly. Combined with this are the tools for sales: a customer database with a complete CRM, where advertisements can also be booked and texts and images uploaded. The event calendar is also updated via the tool. The layout designer can then transfer the magazine content and advertisements directly from the CMS into the typesetting process.
Responsible at Aaround: Reinhard Niederer, Christian Senn, Peter Renggli. Responsible at Inter-punkt: Fabian Koch (consulting), Christoph Zimmermann (graphics), Adrian Widmer (programming).
The Aaround layout was designed by the agency Interpunkt, which won out over its competitors in a pitch process. Interpunkt also supported the launch of the first issue and provided the layout team with advice and assistance. The Aaround website is also being developed by the agency and is currently still in the development phase.
In addition, Interpunkt developed an online application that makes the employees' daily work easier and integrates seamlessly into the ongoing work process. All editors have access to the editing tool via the browser, regardless of their location, and can feed in both texts and images directly. Combined with this are the tools for sales: a customer database with a complete CRM, where advertisements can also be booked and texts and images uploaded. The event calendar is also updated via the tool. The layout designer can then transfer the magazine content and advertisements directly from the CMS into the typesetting process.
Responsible at Aaround: Reinhard Niederer, Christian Senn, Peter Renggli. Responsible at Inter-punkt: Fabian Koch (consulting), Christoph Zimmermann (graphics), Adrian Widmer (programming).
