Internet misses upward trend

Advertising market While radio and TV advertising moved forward in lockstep in March, online advertising stumbled.

Advertising market While radio and TV advertising moved forward in lockstep in March, online advertising stumbled, according to the Goldbach Electronic Media Index (GEMI), which measures the development of gross advertising revenue in Switzerland. Both radio and television increased by four points to 268 and 310 points respectively. By contrast, the online index fell by one point to 149 points.
This is the first decline in Internet advertising sales since August 2003, when the index fell from 90 to 88 points. This is the second time this year that the online index has shown weakness after the boom year of 2004. In January it only increased by one point, but in February it accelerated again to growth of five points.
Teletext advertising gained one point and thus continues to move leisurely on the plateau of around 200 points to which it fell at the end of 2001 after a period of growth. The Teletext Index peaked at 214 points in March 2000.
Thanks to the strong performance of radio and TV, the electronic media index also rose by four points to a record 309 points. It thus continues to rise significantly faster than the overall advertising market, whose index only increased by one point to 163 points.
Although advertising sales in the electronic media rose more than in the media as a whole in March, the Internet was weaker.
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