The Internet surpasses everything

Gemi The Goldbach Electronic Media Index shows no surprises for February. The overall market rose slightly by 1 index point to 183 index points. Electronic media saw above-average growth (+2 to 361). Even within the electronic media sector, this February is reminiscent of last year. TV continued to grow by 1 index point to 364. Radio remained steady at 255, as did teletext at 144 index points. In contrast, the Internet outperformed all other advertising media surveyed, with advertising pressure growing by 5 index points (to 266).  
The Gemi is based on data published by Media Focus regarding published advertising and print advertising. Since the AIS advertising expenditure statistics are no longer being maintained, current Adscreen data cannot be published. Since 1993, Gemi has provided information on the indexed performance of various electronic media relative to the overall market.