Internet soap opera "Love for happiness" launched
On Thursday, Switzerland's first online soap opera, "Liebe zum Glück," was launched. The not entirely serious production creates a new definition of trash and has even found sponsors like the free newspaper Heute.
On Thursday, Switzerland's first online soap opera, "Liebe zum Glück," went live. The 14-part amateur production can be seen in weekly episodes, first on the website of the evening newspaper Heute, then a day later on the main website Liebezumglueck.ch. The kitschy love drama shows the trials and tribulations of 17-year-old Lara and 19-year-old David and is set in the hip Zurich shared flat milieu in the Langstrassen district. It is played by young amateur actors from Zurich, with guest appearances by local celebrities such as Mister Switzerland Tom Wielandt, Arjeta Zuta from Popstars and Playmate Andrea Vetsch.The soap was initiated by 24-year-old ethnology student Jenny Keller and 25-year-old Blick journalist David Locher. While the idea started as a purely private project with friends for Youtube, several sponsors are now on board, including Bluewin, the Zurich restaurant Hiltl and the free newspaper Heute. The poor quality in terms of production and acting is program in the soap opera. "We had no light, bad sound and just the two of us as filmmakers," the two initiators told Tages-Anzeiger. "Some of the actors are really bad ... really trashy now, and that's how it's supposed to be."
