International advertising market grows by 5.2 percent

According to Nielsen Media Research, gross advertising sales in traditional media rose internationally by 5.2% year-on-year to EUR 12.15 billion in the period from January to August. This was reported by the German industry magazine Werben und Verkaufen. Television continues to be the medium with the highest turnover and even increased by 3 percent to 4.84 billion euros. Radio increased its turnover by 2 percent to 737.7 million. However, print media scored particularly well in the period from January to August: Newspapers increased by 7.3 percent to 3.3 billion euros, while consumer magazines increased by 8.1 percent to 2.54 billion euros. Trade journals also grew internationally, with an increase of 7.4 percent to 285.2 million euros. Posters also improved and climbed by 3.7 percent to 426.8 million euros in terms of gross sales.