International advertising market on the upswing
Global advertising spending rose by 4 percent in the first quarter of this year. Despite an economic slowdown in many regions, more was invested in advertising.
Global advertising expenditure rose by four percent in the first quarter of this year. Despite the economic downturn in many regions, more was invested in advertising, as Pressetext reported on Thursday. The Asia-Pacific region saw the strongest growth with an increase of ten percent, according to the latest surveys from . The fastest growing market is China, but India and Indonesia also contributed significantly to the increases, while growth in the more developed countries of North America and Europe was rather flat. Most recently, the weak economic developments in the USA also affected the TV advertising market (see
). Over the last three months, Europe only achieved growth via the advertising medium of television, which accounts for around 50% of all advertising expenditure in this region - the TV sector grew by 2.2%. Most money is currently flowing into advertising from the healthcare sector. At just over ten percent of all advertising activities worldwide, this sector accounted for the largest expenditure. In terms of individual media, television remains the medium with the most advertising expenditure. Worldwide, investments here are increasing by 6.9 percent annually - with growth in all regions. TV currently accounts for 60 percent of international advertising expenditure. Newspapers remain at a constant level and magazines are losing ground slightly. According to Alessandra Rossi, Marketing Manager Nielsen Global Adview, the Internet is the medium with the highest growth rates and will certainly increase. Nevertheless, the increases will slowly slow down and show lower percentage values.
). Over the last three months, Europe only achieved growth via the advertising medium of television, which accounts for around 50% of all advertising expenditure in this region - the TV sector grew by 2.2%. Most money is currently flowing into advertising from the healthcare sector. At just over ten percent of all advertising activities worldwide, this sector accounted for the largest expenditure. In terms of individual media, television remains the medium with the most advertising expenditure. Worldwide, investments here are increasing by 6.9 percent annually - with growth in all regions. TV currently accounts for 60 percent of international advertising expenditure. Newspapers remain at a constant level and magazines are losing ground slightly. According to Alessandra Rossi, Marketing Manager Nielsen Global Adview, the Internet is the medium with the highest growth rates and will certainly increase. Nevertheless, the increases will slowly slow down and show lower percentage values.
