International Herald Tribune: Growing readership for the "Global Edition" of the New York Times
The International Herald Tribune (IHT) is optimistic about the future of print, thanks to a more prominent business section, the Nytimes.com website—which has been merged with that of The New York Times—and the support of a growing global readership. Publisher Stephen Dunbar-Johnson sees «an increasingly global world» as a reason for the IHT’s growing readership.
The International Herald Tribune (IHT) is optimistic about the future of print, thanks to a more prominent business section, the Nytimes.com website—which has been merged with that of The New York Times—and the support of a growing global readership. Publisher Stephen Dunbar-Johnson sees «increasingly global times» as a reason for the IHT’s growing readership, as he told the Frankfurter Allgemeine Zeitung. He said the difficult phase would soon be over and that the IHT was already positioning itself for the future.
During the week, the business section of the Paris-based IHT is now set to feature more prominently. At the same time, according to the FAZ, the Iht.com website will be integrated into the Nytimes.com portal, thereby reaching a total audience of over ten million readers. In addition, since March 30, the IHT has been appearing with a new logo, larger images, and a new design that is more closely modeled after The New York Times.
During the week, the business section of the Paris-based IHT is now set to feature more prominently. At the same time, according to the FAZ, the Iht.com website will be integrated into the Nytimes.com portal, thereby reaching a total audience of over ten million readers. In addition, since March 30, the IHT has been appearing with a new logo, larger images, and a new design that is more closely modeled after The New York Times.
