Intensive March

Mediafocus The advertising month of March was intense in comparison to the previous year and increased by a further 1.1% to CHF 367.244 million. The cumulative increase since the beginning of the year is 7.7%. The consumer electronics/photo/movies segment once again recorded a significant change with an increase of 44.3% (CHF 15.9 million). The key market of watches and jewelry also showed positive growth of 31.6% (CHF 5.04 million). Beverages experienced growth of 29.6%. Cosmetics/personal care, food and telecommunications also saw an increase in advertising pressure in March.