Advertising volume in the daily press declines significantly
Swiss daily newspapers generated a total of 103.5 million francs in advertising revenue in October 2005.
The Swiss daily press sold in the
October 2005, a total of CHF 103.5 million was generated from advertising.
This corresponds to a decrease of 7.3 % compared to the previous year, according to the
advertising statistics of the Swiss press.
Small newspapers were hit particularly hard by the decline (-21.1 %),
However, medium-sized and large stocks also suffered significant losses. The
commercial advertisements declined across the board, while the
job advertisements increased in all categories. The major newspapers
17.5 % more inserts were recorded, while the medium-sized and small
also suffered a decline here. There was also a drop of 1.5 % for
the Sunday press. On the other hand, the number of regional
weekly newspapers by a total of 5.3 % and the business press by as much as
17.5 %. For the daily free newspapers, only data on the
page volume, which grew by 1.2 % in German-speaking Switzerland. In the
The advertisements in Le Matin Bleu were collected for the first time in French-speaking Switzerland -
However, only the launch issue was published in October, for which 19 pages
are reported. The consumer magazines show little
Movement. Magazine sales fell by 1.2 %, while those of the
program press by 1.1 %. However, as in the previous year, only three
Swiss German titles, although four new titles have been added since September.
were launched. The news and themed press generated 0.1 % more turnover,
the women's press 2.1 %. The overall result for the general press is
a round zero (in Swiss francs a decrease of 9,000). The specialty press
lost 7.7 % in page volume, the trade journals 3.7 %.
October 2005, a total of CHF 103.5 million was generated from advertising.
This corresponds to a decrease of 7.3 % compared to the previous year, according to the
advertising statistics of the Swiss press.
Small newspapers were hit particularly hard by the decline (-21.1 %),
However, medium-sized and large stocks also suffered significant losses. The
commercial advertisements declined across the board, while the
job advertisements increased in all categories. The major newspapers
17.5 % more inserts were recorded, while the medium-sized and small
also suffered a decline here. There was also a drop of 1.5 % for
the Sunday press. On the other hand, the number of regional
weekly newspapers by a total of 5.3 % and the business press by as much as
17.5 %. For the daily free newspapers, only data on the
page volume, which grew by 1.2 % in German-speaking Switzerland. In the
The advertisements in Le Matin Bleu were collected for the first time in French-speaking Switzerland -
However, only the launch issue was published in October, for which 19 pages
are reported. The consumer magazines show little
Movement. Magazine sales fell by 1.2 %, while those of the
program press by 1.1 %. However, as in the previous year, only three
Swiss German titles, although four new titles have been added since September.
were launched. The news and themed press generated 0.1 % more turnover,
the women's press 2.1 %. The overall result for the general press is
a round zero (in Swiss francs a decrease of 9,000). The specialty press
lost 7.7 % in page volume, the trade journals 3.7 %.
