Advertising sales down in February
As Wemf AG, a research firm specializing in advertising media, announced on Thursday, advertising revenue from daily and weekly newspapers fell by 1.6 percent in February compared with the previous year.
According to Wemf AG für Werbemittelforschung on Thursday, advertising revenues from daily and weekly press fell by 1.6 percent year-on-year in February. This means that the situation has improved again after a drop of 9.2 percent was recorded in January. Commercial advertisements in particular have not emerged from the trough and recorded a further negative result of minus 11%. In contrast, income from job advertisements increased by 16.2 percent. Business with inserts developed particularly well, with sales up 25.6 percent on the previous year. The Sunday press, which was not affected by the January slump, increased by 12.9 percent compared to the previous year. The financial and business press developed positively with the same increase of 12.9 percent. The general press increased by 1.8 percent, but the trade press already recorded a decline of 2.8 percent. The advertising volume fell the most in the specialty press, which lost 6.1%.
