Advertising statistics develop positively
Advertising pages in the Swiss press were exceptionally well-filled in January. Compared with the same month last year, the total volume in daily and regional weekly newspapers increased by 11.4 percent in Swiss francs.
The advertising pages of the Swiss press were exceptionally well filled in January. Compared to the same month last year, the total volume in the daily and regional weekly press increased by 11.4 percent in franc terms. As the Wemf advertising statistics for the Swiss press published on Wednesday show, commercial advertisements recorded an increase of 12.3 percent. Job advertisements continued to benefit from the positive development on the labor market. Although slightly less than in previous months, they increased by 22.9%. By contrast, advertisements in the Sunday press declined by 0.3%. In the business and financial press, they increased by 41.7 percent. In terms of francs, the total volume of the general press was 21.2% higher than last year. The specialty press recorded an increase of 4.8 percent in terms of page volume. The volume of advertisements in the trade press increased by 2.5%.
