Advertising statistics of the Swiss press: October 2011
Overall, the titles participating in the advertising statistics reported 155.2 million Swiss francs in advertising revenues. This represents a decrease of 0.4 percent compared to October 2010.
Of the 155.2 million Swiss francs, 11.5 million were for job ads (-24.7 percent). Real estate ads (4.3 million Swiss francs) were down 16.3 percent compared with October 2010, and commercial/other ads (127.9 million Swiss francs) were up 2.1 percent. Brochure inserts (11.5 million Swiss francs) recorded an increase of 11.8 percent.
The net advertising revenues for the individual print media categories were as follows in October 2011:
