Advertising statistics of the Swiss press: December 2011
In total, the publications included in the advertising statistics reported 114.3 million in advertising revenue. This represents a 9.9 percent decrease compared to December 2010.
Of the 114.3 million Swiss francs, 8.2 million Swiss francs were spent on job ads (-22.3 percent). Real estate ads (3.0 million Swiss francs) were down 7.8 percent compared to December 2010, and commercial/other ads (93.1 million Swiss francs) were down 9.1 percent. Brochure inserts (10.1 million Swiss francs) recorded a decrease of 5.9 percent.
The net advertising revenues for the individual print media categories were as follows in December 2011:
Review of the year 2011
With the December figures, the results of the advertising statistics for the whole of 2011 are now available. In total, the titles participating in the advertising statistics reported 1'559.3 million Swiss francs in advertising revenues. Compared to the previous year, the decrease in terms of francs amounts to 0.4 percent.
Of the 1'559.3 million Swiss francs, 153.1 million Swiss francs were attributable to job ads (-6.6 percent). Real estate ads (50.2 million Swiss francs) were down 10.1 percent on 2010, and commercial/other ads (1'237.2 million Swiss francs) were up 0.3 percent. Brochure inserts (118.8 million Swiss francs) recorded an increase of 4.8 percent.
The net advertising revenues for the individual print media categories were as follows in 2011:
