Advertising statistics 2006: Job advertisements increase by over a fifth

With the December figures, the results of the Wemf advertising statistics for the Swiss press are now available for the whole of 2006. Compared to the previous year, the daily and regional weekly press saw an increase of 1.0 percent, as reported by Wemf on Monday. It is striking that revenues from commercial advertisements remained practically the same (-0.1 percent), while revenues from job advertisements increased by 22.8 percent. In the Sunday press, advertising revenues were 6.0 percent higher than in the previous year. The financial and business press increased by 7.2 percent and the general press saw an increase of 10.0 percent. Specialty press titles reported a 2.3% drop in volume. An increase of 2.9 percent was recorded in the trade press. In December 2006, the total volume of advertisements increased by 5.2 percent compared to December 2006. Commercial advertisements recorded an increase of 3.5 percent. Here too, income from job advertisements increased dramatically by 37.8 percent. The Sunday press recorded an overall increase of 17.2 percent. The rate of change for the financial and business press was up 51.8 percent. The general press is up 23.6% on the previous year. The figures for the specialty and trade press refer to page volumes. Compared to December 2005, the rates of change in these categories are -0.8% (specialty press) and -0.5% (trade press).