Advertising customers provided impetus for free newspaper D'Region
With D'Region, Burgdorf and the surrounding area has a new free weekly newspaper. The impetus for launching the new print product came from customers who wanted a press product that better combined information and advertisements.
Just over 30,000 copies of the new regional free weekly newspaper D'Region were published for the first time in Burgdorf on Tuesday. This will provide competition for Aemme-Zytig and Burgdorfer Tagblatt, which merged almost three years ago. The editorial team headed by Martin Rüfenacht has until the end of 2008 to establish the new product. The project was announced at the beginning of August (see: ). Although not the publisher, Haller und Jenzer Holding, publisher of the Anzeiger Burgdorf und Umgebung, is behind the new print product. The impetus for the launch came from the Anzeiger's customers, says D'Region publishing director Peter Schürch when asked by SDA. They wanted a press product that combined information and advertisements in the same way as the Burgdorfer Tagblatt, which belonged to Haller and Jenzer until 2004.
D'Region is now trying to differentiate itself from Aemme-Zytig, which merged with the Burgdorfer Tagblatt at the end of 2004, through its distribution and choice of topics. D'Region is not distributed to the borders of the city of Berne like its competitor, which also covers the Grauholz area. It is published in the Lützelflüh, Burgdorf and Fraubrunnen area and aims to focus on news from the town of Burgdorf
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D'Region is now trying to differentiate itself from Aemme-Zytig, which merged with the Burgdorfer Tagblatt at the end of 2004, through its distribution and choice of topics. D'Region is not distributed to the borders of the city of Berne like its competitor, which also covers the Grauholz area. It is published in the Lützelflüh, Burgdorf and Fraubrunnen area and aims to focus on news from the town of Burgdorf
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