Significant decline in advertising revenue in March
The Swiss press generated less advertising revenue in March. As announced by Wemf on Friday, they fell by 16.6 percent to CHF 158.9 million compared to the same month last year.
The Swiss press generated less advertising revenue in March. As announced by Wemf on Friday, they fell by 16.6 percent to CHF 158.9 million compared to the same month last year.
Revenues declined in all categories, ranging from -44.3 percent for job advertisements (CHF 16.2 million) to -8.4 percent for brochure inserts (CHF 14.5 million). Of the print media categories, only the regional weekly press recorded an increase. (+1.1 percent to CHF 4.4 million). The financial and business press again recorded the largest percentage decline, with advertising income falling by 25.5% to CHF 4.7 million.
It was followed by the Sunday press (-21.4% to CHF 19.5 million) and the daily press (-18.7% to CHF 83.7 million). The smallest decline was recorded by the special interest press (-5.1%).
Revenues declined in all categories, ranging from -44.3 percent for job advertisements (CHF 16.2 million) to -8.4 percent for brochure inserts (CHF 14.5 million). Of the print media categories, only the regional weekly press recorded an increase. (+1.1 percent to CHF 4.4 million). The financial and business press again recorded the largest percentage decline, with advertising income falling by 25.5% to CHF 4.7 million.
It was followed by the Sunday press (-21.4% to CHF 19.5 million) and the daily press (-18.7% to CHF 83.7 million). The smallest decline was recorded by the special interest press (-5.1%).
