Advertising revenues of US newspapers in free fall
The advertising revenues of US newspapers have fallen drastically: in the third quarter, they fell by 19 percent compared to the same period last year and now stand at 8.2 billion dollars. This is the lowest figure in 13 years.
The advertising revenues of US newspapers have fallen drastically: In the third quarter of 2008, US newspapers generated two billion dollars less in advertising revenue than in the same period last year, according to the US Newspaper Publishers Association (NAA). This represents a decline of 19 percent, according to the association. Never before have revenues fallen so sharply in a single quarter. According to the association's statistics, advertising revenue for US newspapers in the third quarter amounted to 8.2 billion dollars, the lowest figure in 13 years.
Advertising Age expects revenues to fall further in the final quarter of 2008. Advertising revenues on newspaper websites also fell in the third quarter, as they did in the second quarter. All advertising sectors were affected by the negative development, according to the report: losses were reported in both national and local advertising as well as in the classified advertising sector. The "historic low" is the result of the current economic crisis, which is further exacerbating the structural problems of newspapers, according to Ad Age.
Advertising Age expects revenues to fall further in the final quarter of 2008. Advertising revenues on newspaper websites also fell in the third quarter, as they did in the second quarter. All advertising sectors were affected by the negative development, according to the report: losses were reported in both national and local advertising as well as in the classified advertising sector. The "historic low" is the result of the current economic crisis, which is further exacerbating the structural problems of newspapers, according to Ad Age.
