Innocean extends global media mandate with Havas Media Network

Following an internal review on behalf of all Hyundai Motor Group brands in its key regions, Innocean has renewed its global media partnership with Havas Media Network. The mandate covers the Hyundai, Kia and Genesis brands in Europe, the Middle East, Asia Pacific and Latin America.

The collaboration is managed in cooperation with Innocean's international team in Seoul, the European team in Frankfurt, the Middle East team in Dubai and the Asia-Pacific teams in New Delhi and Jakarta.

Focus on data and technology

The extension of the partnership between Innocean and Havas Media Network is forward-thinking and places a growing emphasis on data and technology to effectively connect the acquisition, conversion and retention of Hyundai Motor Group's increasingly diverse global customer base.

"We are delighted to extend our partnership with Havas Media Network, which reflects our shared commitment to stronger, data-driven media performance in key global markets. Together, we will continue to accelerate growth by creating a more connected and effective customer experience for Hyundai Motor Group brands," said Steve Jun, Head of Global Business at Innocean.

"Innocean and Havas Media Network share a common commitment to innovation, impact and global excellence at scale," said Peter Mears, Global CEO of Havas Media Network. "With the extension of our long-standing relationship, we look forward to delivering transformative business outcomes through Converged.AI and creating seamless, data-driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion."

The extension of the collaboration between Innocean and Havas Media Network officially began in January 2026.