Initiative forms new international management team
The media, marketing and digital agency Initiative has carried out a strategic reorganization. This was done in order to expand its network and focus on the company's growth, the agency announced in a press release.
The media, marketing and digital agency Initiative has carried out a strategic reorganization. This was done in order to expand its network and focus on the company's growth, the agency announced in a press release.
The reorganization is part of an ongoing business development. It was led by Richard Beaven, who was appointed CEO in March 2008.
In addition to the reorganization that has now taken place at the highest Group level, the agency will soon be introducing a team of regional and functional managers, Initiative also announced.
The new President of Initiative Europe, Middle East and Africa is Mario Mateus, former CEO of Initiative Portugal. Roger Camplisson has been appointed as representative for the Asia-Pacific region. Annetta Cembrano takes over the management of Initiative Latin America from Jean-Christoph Petit, who has been promoted to President of Mediabrand Latin America. The new function of Worldwide Digital Communications will be headed by Bant Breen.
"A new era is now beginning at Initiative," comments Richard Beaven, global CEO at Initiative, on the changes.
The reorganization is part of an ongoing business development. It was led by Richard Beaven, who was appointed CEO in March 2008.
In addition to the reorganization that has now taken place at the highest Group level, the agency will soon be introducing a team of regional and functional managers, Initiative also announced.
The new President of Initiative Europe, Middle East and Africa is Mario Mateus, former CEO of Initiative Portugal. Roger Camplisson has been appointed as representative for the Asia-Pacific region. Annetta Cembrano takes over the management of Initiative Latin America from Jean-Christoph Petit, who has been promoted to President of Mediabrand Latin America. The new function of Worldwide Digital Communications will be headed by Bant Breen.
"A new era is now beginning at Initiative," comments Richard Beaven, global CEO at Initiative, on the changes.
