Indie rock band for Hilfiger's new spring denim campaign

Tommy Hilfiger has created a new advertising campaign for its spring 2009 denim collection. The image for the new campaign shows the American indie rock band "The Virgins" and model Heidi Verster, with the Brooklyn Bridge in the background.

Tommy Hilfiger has created a new advertising campaign for its spring 2009 denim collection. The image for the new campaign was taken by photographer Todd Cole in East River Park between Manhattan and the Brooklyn Bridges. It shows the American indie rock band "The Virgins" and model Heidi Verster, with the Brooklyn Bridge in the background.
The campaign was designed by Hilfiger's internal creative team. It gets to the heart of the youthful American spirit, which remains playful and cool, writes the agency Weibel Communication in a press release. It also reinforces the brand's connection to the world of music and New York.
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