Imprint files complaint against Keystone
Impressum files a complaint against Keystone with the Swiss Press Council. The media union alleges that the photo agency mixes advertising and press photos, thereby violating journalistic ethics.
According to SDA, the union is basing its complaint on an article that appeared in the Fribourg daily La Liberté on Tuesday. In it, the journalist complains that Keystone does not consistently identify images of sporting events with sponsor logos in the background as advertising images.
Keystone Managing Director Jann Jenatsch rejects this accusation. PR images are created by the Keystone subsidiary Photopress and are explicitly identified as such with the note "Photopress", he told SDA on Wednesday. If there was a risk that the PR interests of covering an event with only one photographer would prevail, Keystone would send a second photographer, Jenatsch continued.
If it is confirmed that advertising and the press are being mixed, this would mean that Impressum is in breach of Article 10 of the "Declaration of Duties and Rights of Journalists", as the union writes in the communiqué. This article stipulates the strict separation of journalistic and commercial content.
Keystone Managing Director Jann Jenatsch rejects this accusation. PR images are created by the Keystone subsidiary Photopress and are explicitly identified as such with the note "Photopress", he told SDA on Wednesday. If there was a risk that the PR interests of covering an event with only one photographer would prevail, Keystone would send a second photographer, Jenatsch continued.
If it is confirmed that advertising and the press are being mixed, this would mean that Impressum is in breach of Article 10 of the "Declaration of Duties and Rights of Journalists", as the union writes in the communiqué. This article stipulates the strict separation of journalistic and commercial content.
