iAd launches July 1
As Apple boss Steve Jobs announced at the developer conference currently taking place in San Francisco, the company's own advertising platform, iAd, will be launched on July 1 of this year.
The enormous number of advance bookings for the second half of 2010, estimated by the Californian technology company at 60 million dollars, shows that the new service is meeting with keen interest from advertisers.
"iAd offers advertisers the emotion of television combined with the interactivity of the Internet, giving users a new way to discover advertising without forcing them to leave their favorite apps," explains the Apple CEO according to the press release. The advertising platform could be used to reach millions of iPhone and iPod touch users who are already using the new iOS 4 operating system. This is a highly desirable demographic for advertisers, according to Jobs.
According to Jobs, iAd will have a rich and high-caliber portfolio of advertising clients right from the start. These include brands such as AT&T, Best Buy, Chanel, Nissan, JC Penney, Liberty Mutual Group, Sears, Turner Broadcasting System and Unilever. According to Jobs, the estimated booking budget of 60 million dollars for the second half of 2010 corresponds to 48 percent, or almost half of the total advertising expenditure forecast for mobile display advertising in the USA for this half of the year.
"iAd offers advertisers the emotion of television combined with the interactivity of the Internet, giving users a new way to discover advertising without forcing them to leave their favorite apps," explains the Apple CEO according to the press release. The advertising platform could be used to reach millions of iPhone and iPod touch users who are already using the new iOS 4 operating system. This is a highly desirable demographic for advertisers, according to Jobs.
According to Jobs, iAd will have a rich and high-caliber portfolio of advertising clients right from the start. These include brands such as AT&T, Best Buy, Chanel, Nissan, JC Penney, Liberty Mutual Group, Sears, Turner Broadcasting System and Unilever. According to Jobs, the estimated booking budget of 60 million dollars for the second half of 2010 corresponds to 48 percent, or almost half of the total advertising expenditure forecast for mobile display advertising in the USA for this half of the year.
