IAB Europe publishes white paper "Brand Advertising and Digital
The Brand Advertising Committee (Committee on Brand Advertising on the Internet) of the Interactive Advertising Bureau Europe has published its white paper, «Brand Advertising and Digital.».
The collection is required reading for all those involved in digital brand advertising, according to a release Thursday. The white paper is one of the first projects of the IAB Europe panel on brand advertising online. The goal of the publication is to support and promote online as a media and media platform for branding, as well as to provide information about the strengths and benefits of online for brand advertisers.
Based on the advertising industry's strong demand for more detailed information, research and case studies that demonstrate the strengths of digital media for brand advertising online, the report offers a holistic look at the topics of performance measurement, formats, targeting and audience engagement, and cross-media, as well as valuable insights into how digital campaigns can support brand communications. The findings draw on insights, analysis and experience from recognized market players, advertisers, market research companies and industry service providers.
The white paper is now available at Iabeurope.eu available for download.
Based on the advertising industry's strong demand for more detailed information, research and case studies that demonstrate the strengths of digital media for brand advertising online, the report offers a holistic look at the topics of performance measurement, formats, targeting and audience engagement, and cross-media, as well as valuable insights into how digital campaigns can support brand communications. The findings draw on insights, analysis and experience from recognized market players, advertisers, market research companies and industry service providers.
The white paper is now available at Iabeurope.eu available for download.
