HWZ podcast stefanundstefan: Switzerland 6.0
The latest episode of the HWZ podcast "stefanundstefan" is now live. This time, the guest is Markus Berger, former head of communications at Switzerland Tourism and soon-to-be SRG strategy expert.
In 2024, Switzerland's image shone like never before: fewer critical headlines, global attention thanks to the Ukraine peace conference and anticipation for events such as the ESC and Women's EURO 2025. But how is such an image created? In the stefanundstefan podcast, Markus Berger, former Head of Communications at Switzerland Tourism and soon-to-be SRG strategy professional, reveals how national brands are built, why overtourism is a communication problem - and how the role of SRG ensures trust and identity. Click here for the episode
