Hubert Burda Medien discontinues green lifestyle magazine

In Switzerland, publishers are currently in eco-fever, while in Germany a media company is just ending its experiment with a green lifestyle magazine: Hubert Burda Media is discontinuing the eco-lifestyle magazine Ivy after two regional test editions.

In Switzerland, publishers are currently in eco-fever, while in Germany a media company is just ending its experiment with a green lifestyle magazine: Hubert Burda Media is discontinuing the LOHAS title Ivy after two regional test editions. As Horizont.net reports, Burda does not see "a sufficient economic basis" for the magazine. Despite a good media response, the economic environment currently offers "no necessary prospects either in print or online". The publisher is therefore stopping the tests and also ending the brand's internet activities.three magazines dealing with the environment and sustainability are to be launched on the Swiss market in the near future: the magazine Ecolife from Profile Publishing, a planned line extension of Beobachter and a supplement to Schweizer Illustrierte.

Hubert Burda Medien discontinues green lifestyle magazine

In Switzerland, publishers are currently in eco-fever, while in Germany a media company is just ending its experiment with a green lifestyle magazine: Hubert Burda Media is discontinuing the eco-lifestyle magazine Ivy after two regional test editions.

 In Switzerland, publishers are currently in eco-fever, while in Germany a media company is just ending its experiment with a green lifestyle magazine: Hubert Burda Media is discontinuing the LOHAS title Ivy after two regional test editions. As Horizont.net reports, Burda does not see "a sufficient economic basis" for the magazine. Despite a good media response, the economic environment currently offers "no necessary prospects either in print or online". The publisher is therefore stopping the tests and is also ending the brand's internet activities.three magazines dealing with the environment and sustainability are to be launched in Switzerland in the near future: the magazine Ecolife from Profile Publishing, a planned line extension of Beobachter and a supplement to Schweizer Illustrierte (see
).

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