Radio DRS listenership stable
Overall, the trend for the stations of Swiss Radio DRS is cautiously positive. Thanks to strong figures from DRS 3 and Musigwälle, they have gained just under one percent in market share. DRS also reports a slight increase in reach overall.
The trend for Swiss Radio DRS stations is cautiously positive. Thanks to good figures for DRS 3 and Musigwälle, they gained a market share of just under one percent overall. DRS is also reporting a slight increase in reach overall. In the first half of 2007, the SR DRS program family reached a total of 63.8 percent (see
). According to a press release from DRS, the market share of DRS 1 (- 1.3 percent) is shifting in favor of DRS 3 (+ 1.4 percent). DRS attributes this shift to the program strategy that is now taking effect. At Radio DRS 2 and the youth station Virus, there were only extremely minor changes in market shares. In terms of reach, i.e. the number of people who tuned into an SR program every day, DRS 1 and 2 lost marginally, while DRS Musigwälle, Virus and DRS 3 enjoyed minimal growth.
). According to a press release from DRS, the market share of DRS 1 (- 1.3 percent) is shifting in favor of DRS 3 (+ 1.4 percent). DRS attributes this shift to the program strategy that is now taking effect. At Radio DRS 2 and the youth station Virus, there were only extremely minor changes in market shares. In terms of reach, i.e. the number of people who tuned into an SR program every day, DRS 1 and 2 lost marginally, while DRS Musigwälle, Virus and DRS 3 enjoyed minimal growth.
