Assistance for SME publishers
"Optimizing Ad Sales" is the topic that the Media Institute is focusing on at its first SME conference.
Optimization of ad sales is
the topic, which the Media Institute of the Swiss Press Association in
the focus of its first SME conference. In small and medium-sized
The situation is fundamentally different for newspaper and magazine publishers
than in large companies. Marketing ideas are important everywhere, but
Above all, SMEs need simple business models and the utmost
Cost efficiency. The compact one-day course is aimed at publishers,
Sales, advertising and marketing managers, managers responsible for key
Accounts, advertisers and salespeople. Targeting is covered,
Benchmarking, remuneration, coaching, mixed forms of advertising,
Sales documentation and other topics. Conference leader is
Sales trainer and publishing expert Duke Seidmann. Otto Meier (CEO
Publicitas) and Marcel Siegenthaler (CEO Edipub) lead workshops. Three
Advertising salespeople also reveal their recipes for success: Dani Allemann
(TVStar), Marcel Kohler (NZZ) and Jörg Salzmann (Walliser Bote). The
The day ends with the award ceremony for the best self-promotion
under the direction of Andreas Prokesch, president and jury chairman of the
Art Directors Club. The conference will take place on 26.
October 2005 at the Casinotheater Winterthur.
the topic, which the Media Institute of the Swiss Press Association in
the focus of its first SME conference. In small and medium-sized
The situation is fundamentally different for newspaper and magazine publishers
than in large companies. Marketing ideas are important everywhere, but
Above all, SMEs need simple business models and the utmost
Cost efficiency. The compact one-day course is aimed at publishers,
Sales, advertising and marketing managers, managers responsible for key
Accounts, advertisers and salespeople. Targeting is covered,
Benchmarking, remuneration, coaching, mixed forms of advertising,
Sales documentation and other topics. Conference leader is
Sales trainer and publishing expert Duke Seidmann. Otto Meier (CEO
Publicitas) and Marcel Siegenthaler (CEO Edipub) lead workshops. Three
Advertising salespeople also reveal their recipes for success: Dani Allemann
(TVStar), Marcel Kohler (NZZ) and Jörg Salzmann (Walliser Bote). The
The day ends with the award ceremony for the best self-promotion
under the direction of Andreas Prokesch, president and jury chairman of the
Art Directors Club. The conference will take place on 26.
October 2005 at the Casinotheater Winterthur.
