"today" reports successful launch
Ringier announced on Thursday that its free newspaper for evening commuters has gotten off to a strong start and is well-received by readers. After gathering initial feedback, the company is now focusing on optimizing the distribution boxes.
Ringier's free newspaper for evening commuters has got off to a strong start and has been well received by readers, Ringier announced on Thursday. An average of 180,000 copies of the almost 200,000 printed copies are distributed every day. A random sample by the Link Institute showed that 80 percent of readers would like to continue reading the Abendzeitung. 90 percent of readers consume the commuter newspaper on public transport. As Head of Corporate Communications, Marco Castellaneta, told Werbewoche, the sample consisted of 264 interviews relating to the same edition of "heute".
No adjustments are planned to the circulation, but Ringier intends to optimize the locations of the current 450 newspaper boxes. The distribution boxes will be filled one more time in the evening until August 11. This test phase should reveal how much the evening paper is used after midnight or the following morning. As expected, however, not all locations are performing equally well and existing locations are being reviewed for possible optimization. According to Castellaneta, further individual locations will be tested in well-frequented places until the distribution is optimally adapted to the commuter flows.
No adjustments are planned to the circulation, but Ringier intends to optimize the locations of the current 450 newspaper boxes. The distribution boxes will be filled one more time in the evening until August 11. This test phase should reveal how much the evening paper is used after midnight or the following morning. As expected, however, not all locations are performing equally well and existing locations are being reviewed for possible optimization. According to Castellaneta, further individual locations will be tested in well-frequented places until the distribution is optimally adapted to the commuter flows.
