Herzberg conference wants quality in journalism against PR pressure
This year's Herzberg Conference, organized by the Association for Quality in Journalism, is dedicated to the increasing attempts to instrumentalize journalistic media through PR strategies employed by business and politics. It will take place on November 7 in Basel.
In view of the increasing PR pressure from politics and business in the media, this year's Herzberg Conference is looking for suitable ways and means of maintaining quality in journalism. In line with the title of the event: "Journalism on the drip of authorities, public relations officers and PR. Does quality fall by the wayside?", speakers include René Grossenbacher, Managing Director of Publicom, Sacha Wigdorovits, who will soon be launching .ch, Ueli Scheidegger, Head of the Canton of Berne's Office for Information, and several journalists, including Weltwoche editor Urs Paul Engeler. The conference will take place on November 7, 2007 at the BaZ City Forum in Basel and will last from 9.45 am to 4.30 pm.
