Hersant invests in the music channel TVM3

Following its investment in the Geneva-based local station Léman Bleu, the French publisher is acquiring a minority stake in the French-speaking Swiss music station.

After joining the Geneva city broadcaster
Léman Bleu, the French publisher Philippe Hersant is participating
now also on TVM3, the music channel in French-speaking Switzerland. According to the newspaper 24
Heures, the Frenchman has been a shareholder of the broadcaster since this summer.
it is a minority shareholding. The Federal Office for
Communication confirmed
This at the request of Werbewoche, in Biel a corresponding application had been submitted.
which is now awaiting approval. As 24 Heures continues
reports that Hersant is already thinking about possible synergies with Léman
Bleu and foreign broadcasters, especially French ones.
However, TVM3 is to remain free in its programming. The
The music station based in Ecublens VD was launched in May 2004 and
reaches an average of 60,000 viewers.

More articles on the topic