Tough environment
Annual Results IV: The advertising marketing group PubliGroupe reports revenue of over 2 billion and increases its profit by 15 million Swiss francs.
PubliGroupe, the dominant advertising marketer, recently announced in the
annual balance sheet conference, the company reported a further increase in sales of 1.7 percent.
to 2.015 billion Swiss francs and a year-on-year increase of 15
million higher net profit of CHF 85 million. The
PubliGroupe management sees this as a good result. Substantial funds
The company has invested in the areas of electronic media and online
invested. According to the management, this is the reason for the decline
operating result (EBIT) by 5.3 percent to CHF 72 million.
The Group attributes the increase in sales to the new activities of
PubliGroupe subsidiary Cinecom in the field of electronic media and
to the intensified cooperation since January 1, 2005 between
PubliPresse and the Neue Zürcher Zeitung AG.
PubliDirect was able to increase its operating result (EBIT) with stable sales to
52 million francs. The international Publicitas network
Promotion Network increased its sales by 2 percent and doubled its
the operating result to CHF 8 million. PubliPresse increased to
Due to the strengthened partnership with NZZ and NZZ am Sonntag the
sales by 1.5 percent. The decrease in the operating result is due to
The responsible parties largely relied on the launch of Publiconnect
to the new unit. The new unit will provide PubliPresse with a leading
position in the classified advertisements both online and in the
print media. The results of the three divisions of the
PubliGroupe are in a difficult market environment and due to
further cost reductions have been achieved, according to those responsible
fixed.
In order to expand the range of services in the area of electronic media
(digitization of the cinema business or the launch of web2com) and
to expand the conception of cross-media offerings, the
Group to make major investments. PubliGroupe wants to
Merger of publishing groups that publish regional newspapers
publish, promote. They should reach the required size,
so that they can survive in an increasingly competitive market. Three of their
The acquisition of shareholdings in Swiss-German publishing houses has therefore
PubliGroupe sells or disposes of its shares through a share swap.
separated.
Those responsible see the group's results as a reflection of the
stagnating markets and the priorities that the Group has set for itself.
have set: This refers to the increased development of new
Activities in electronic media and in the area of
Print-online migration. In 2005, the Group achieved its first
Turnover of over 100 million francs.
René Worni
