Mobile TV wants to outgrow its infancy

 Swisscom has recently started broadcasting 20 programs via mobile TV. The "Mouse Cinema" is currently the subject of heated debate. However, it will only become interesting when the possibilities of this personal TV device can be exploited accordingly. Bruno Bucher is fully committed to mobile TV with his MoTV program, which he presented at an IGEM insider lunch. His business idea is based on special and exclusive offers that are very different from conventional TV programs. Primetime for MoTV is when people are out and about, namely in the morning, at midday and the evening before. Bucher emphasized as an advantage that MoTV is very free in terms of advertising, as it is not subject to the RTVG, according to him. However, according to an IGEM report, Bucher's presentation also made it clear that there are still some hurdles to overcome. The main issue is financing. Only 20 percent of the required minimum capital of one million Swiss francs has been secured at the moment. With unwavering optimism, however, the former Swisscom man is convinced that he will be able to go on air by the Olympics or by Christmas at the latest. At the IGEM Insider Lunch, it became clear that the road to "Personal TV" is a long one. Managing Director Ueli Custer pointed out the advantages and disadvantages of the two distribution channels for mobile TV: DVB-H offers better picture quality, but to date it can only be received in the greater Zurich, Basel, Bern and Lake Geneva basin areas. As before, TV programs can also be received via the "telephone frequencies" with UMTS or EDGE-capable devices. However, capacities here are very limited.