Mobile TV is a problem

 
Mobile Mobile TV Switzerland is struggling with a number of problems shortly before the planned start of broadcasting.  
"We probably won't be able to meet the deadline for the start of broadcasting," estimates Bruno Bucher, founder of Mobile TV Switzerland (MoTV). With his start-up, Bucher wants to produce a television program for mobile users. This is clearly different from conventional TV. Similar to commuter newspapers, the concept focuses on the morning and evening commuter flows on public transport. However, Bucher and his team are currently struggling to realize their concept under difficult conditions. They have already had to cut back and do without interactivity. The reason: the Swisscom subsidiary Swisscom Broadcast, on whose newly built DVBH network Bucher had to fight for a channel for his programs, cannot fully meet the technological requirements. Bucher is therefore forced to switch to a linear TV program and design content for niche television aimed at clearly defined target groups such as the hip-hop scene.
"For us, this means that we have to enter the advertising market directly and cannot wait for our program to establish itself with the audience." This is because interactivity would have been part of Mobile TV Switzerland's original business model. MoTV could have generated revenue through live voting or shopping opportunities. Whether Bruno Bucher will be able to implement his original concept for customized interactive mobile TV, which he has been working on with determination for two years, is currently written in the stars.    
René Worni