Trade Published today as a story magazine
The industry-specific trade magazine Handel Heute is published exclusively with fictional short stories.
Various freelance journalists were asked by the editorial team to write fictional stories that revolved around the retail trade in the broadest sense. The result is a story magazine with a wide variety of ideas, forms and reading material that is very different from what subscribers are used to from their industry business magazine.
For the short stories, Handel Heute has removed all the sections that normally contain editorial articles from the magazine. Only the short industry news items at the start of the magazine have been retained.
According to its own information, Handel Heute is the largest trade magazine for the Swiss retail trade. Published six times a year, each issue reaches around 75,900 readers. The Pepper information agency, headed by Reto Wüthrich, is responsible for the editorial office.
For the short stories, Handel Heute has removed all the sections that normally contain editorial articles from the magazine. Only the short industry news items at the start of the magazine have been retained.
According to its own information, Handel Heute is the largest trade magazine for the Swiss retail trade. Published six times a year, each issue reaches around 75,900 readers. The Pepper information agency, headed by Reto Wüthrich, is responsible for the editorial office.
