Hagemann enters the commuter newspaper business

For Matthias Hagemann, the publisher of Basler Zeitung Medien, the launch of a new free newspaper together with Tamedia and Espace Media marks his entry into the commuter newspaper market. As he told Werbewoche, his company is responding to the difficulties that daily newspapers are currently facing for demographic reasons and in the advertising market. A few years ago, he did not fully realize the extent of the free newspaper boom. However, he does not regret that he did not enter the market earlier with a commuter newspaper: "I would regret it if we had had a real opportunity earlier". Although it would have been possible to start with 20 Minuten a few years ago, "we wouldn't have been able to afford it." Now there is a good option: "We are already working successfully with Espace Media and Tamedia on the magazine and the Metropool advertising network". He is convinced that the new project will also be successful.
However, Hagemann would only enter into collaborations that would strengthen the independence of his publishing house, he continued: "Our independence is the top priority".