October: A Good Month for Advertising
Mediafocus: Compared to the same period last year, advertising volume rose by 16.7 percent in October 2007. As expected, the political campaigns segment saw the sharpest increase, rising by 458.1 percent.
Mediafocus Advertising pressure rose by 16.7 percent in October 2007 compared to the same period last year. As expected, the advertising market for political campaigns saw the strongest growth of 458.1%. Consumer electronics also showed above-average growth of 54%. Telecommunications grew by 40.9%. The most significant positive trends were recorded by mobile prepaid B2C (+1269%), television (+186%), mobile B2C (+73.6%) and mobile content (+49.8%). Companies also spent 54.9% (CHF 19.9 million) more on image advertising.
