Guido Trevisan becomes new Head of Marketing & Business Development at APG|SGA
The Board of Directors of APG|SGA has appointed Guido Trevisan as the new Head of Marketing & Business Development and a member of the Executive Board. The 46-year-old marketing expert will assume his new role on September 1, 2026, succeeding Beat Holenstein, who is leaving APG|SGA at the end of September after more than 30 years with the company.
Guido Trevisan is a proven marketing expert and has many years of experience in strategic and operational marketing management in the field of media marketing. He has held various management positions at Goldbach Media and Goldbach Group since 2014, most recently as CMO. Prior to that, his professional career also included product management at Wilmaa and Sunrise. He is a federally certified marketing manager, examination expert and board member of various industry organizations.
Markus Ehrle, CEO of APG|SGA, says: «With Guido Trevisan, we are delighted to have gained a strong, results-oriented, digital-savvy marketing leader with many years of experience in media marketing for APG|SGA and are convinced that he will continue our success story.»
«APG|SGA is a company with a clear vision. What appeals to me about my new role is that I can combine and further develop disciplines for which I have been responsible in various functions in my previous career. I am looking forward to my new role and working with my future team and the company management,» says Guido Trevisan.
After a short joint induction phase, Guido Trevisan will succeed Beat Holenstein in September, who has decided to leave APG|SGA after more than 30 years in order to devote himself to private projects. Beat Holenstein will continue to be available to APG|SGA for SPR+ and selective projects.
