Groupe M Switzerland: Klaus Nadler becomes CEO

The 44-year-old economist with core expertise in the digital business succeeds Peter Lammerhuber, who is acting as interim CEO of Group M Switzerland, according to a press release issued on Wednesday. As Director Operations at IP Deutschland since 2009, Nadler was jointly responsible for the development and expansion of the digital business. In addition to the marketing of digital media within Mediengruppe RTL Deutschland, this also included the expansion of the digital marketing business to external websites and the co-marketing of various online offerings. In January 2011, Nadler also became board member and treasurer of AGOF (Arbeitsgemeinschaft Online Forschung) and deputy chairman of the internet section. One of his core tasks was to work with other media types and agency representatives to determine the effects of digitization on all media sectors. He was instrumental in shaping the resulting strategies with regard to the rapidly changing media currencies and the impact on future advertising opportunities.