Grey promotes redesigned "Tagi Magi"
The magazine will be published in a new layout from 2009. It will have a new typeface and be one centimeter higher. The aim is to refresh the title, underline the high journalistic standards and increase flexibility with regard to the volume of advertisements.
The "Tagi Magi" will be published in a new layout from 2009; it will have a new font and will be one centimeter higher. The new layout of the weekly magazine will allow a more flexible arrangement of topics, according to a press release from Tamedia. This allows the magazine to focus on a single topic as well as a series of smaller stories. The increased flexibility also makes it possible to respond better to different advertising volumes.
The layout is being fundamentally revised for the first time since 1999. The new typography is intended to ensure a more harmonious flow of text. The calm and restrained design reflects the sophisticated journalism that the magazine has been offering for 37 years. By using more white space, Das Magazin will soon appear more spacious and elegant. A specially developed Garamond serif font will be used for the running text. A new format, one centimeter taller, forms the framework for the new design.
In terms of content, shorter texts are intended to break up the introduction to the magazine. This will be followed as usual by longer articles providing in-depth background information. As before, the magazine will end with columns and the section: A day in the life of. The magazine is included as a weekly supplement in the Tages-Anzeiger, the Basler Zeitung, the Berner Zeitung and the Solothurner Tagblatt.
A campaign is now to promote the redesigned magazine. This is currently being developed by the Baden-based agency Grey, which won out against three competitors at the competition presentation. For Das Magazin, the team led by Enrico Bachmann, Creative Director at Grey, will create publicity ads as well as advertisements and various other measures. The campaign was launched at the beginning of December.
The layout is being fundamentally revised for the first time since 1999. The new typography is intended to ensure a more harmonious flow of text. The calm and restrained design reflects the sophisticated journalism that the magazine has been offering for 37 years. By using more white space, Das Magazin will soon appear more spacious and elegant. A specially developed Garamond serif font will be used for the running text. A new format, one centimeter taller, forms the framework for the new design.
In terms of content, shorter texts are intended to break up the introduction to the magazine. This will be followed as usual by longer articles providing in-depth background information. As before, the magazine will end with columns and the section: A day in the life of. The magazine is included as a weekly supplement in the Tages-Anzeiger, the Basler Zeitung, the Berner Zeitung and the Solothurner Tagblatt.
A campaign is now to promote the redesigned magazine. This is currently being developed by the Baden-based agency Grey, which won out against three competitors at the competition presentation. For Das Magazin, the team led by Enrico Bachmann, Creative Director at Grey, will create publicity ads as well as advertisements and various other measures. The campaign was launched at the beginning of December.
