Free newspapers increase the volume of advertisements
In July, the Swiss press carried nearly six percent more advertising pages than in the same month last year. This is due in no small part to the ever-increasing number of free newspapers.
In July, almost six percent more advertising pages were placed in the Swiss press than in the same month last year. This was despite the fact that magazines had a poor month overall. On the other hand, the free papers recorded a strong increase. These are the figures from the Swiss Press Association and the Association of Swiss Advertisers.
Expressed in figures, the increase in advertising volume in the free papers compared to the previous year is 83.9%. The main reason for this sharp rise in volume is the launch of the French edition of 20 Minuten, Le Matin Bleu and Abendblatt Heute.
July was also a good month for daily press sales, mainly due to a marked increase in job advertisements. The cumulative total volume for this year is still up 4 percent on the previous year.
